An analytical study of the role of sports marketing in the Iraqi national football teams according to the opinion of the players
An analytical study of the role of sports marketing in the Iraqi national football teams according to the opinion of the players
Author(s): Dr. Ahmed Mohsin Faris
Abstract: The research aimed to know the role of sports marketing in the national football teams participating in foreign tournaments according to the opinion of the national football team players. The researcher used the descriptive approach in a survey style, and the study tool was preparing a questionnaire on the subject of the research and study, which consists of (20) items. While the research sample was the players of the Iraqi national football teams, the research sample was distributed in each of the exploratory experiment samples (4), as well as the construction sample (20) and the application sample (30). The results showed that the media have an impact on the success of the marketing process, including the national teams. The national team does not exploit it well in marketing, which consequently leads to raising the level of its financial income. The opinions of the sample members differed regarding the policies and systems related to sports marketing, and the results showed that their role is weak, and the role of the sports marketing methods used by the clubs to achieve their self-financing was weak.
Dr. Ahmed Mohsin Faris. An analytical study of the role of sports marketing in the Iraqi national football teams according to the opinion of the players. J Sports Sci Nutr 2024;5(2):17-21. DOI: 10.33545/27077012.2024.v5.i2a.262